Marketing strategy is important to every business professional, not just the marketing team. In this accelerated program, executives from across all industries learn to align marketing strategies for improved business decisions about their brands, services, products and customers.
Gain an understanding of internal and external environments, product and services mix, and promotion and pricing strategies. You will learn the skills necessary to research and write an integrated marketing plan. Receive direct professor feedback to implement that plan and to effectively position your new or existing products in viable markets for success.
EARN A DIGITAL BADGE AND CERTIFICATE:
An important aspect of our programs is the ability to share your accomplishment with important stakeholders. Upon completing Strategic Marketing, you will earn a digital badge recognizing your new proficiency. Share and showcase your achievements by posting your digital badge on online resumes and social networks such as LinkedIn.