Strategic Marketing
Master the essential skills necessary to develop and implement an integrated strategic marketing plan in this on-demand course led by an award-winning MBA professor with extensive professional and consulting experience.

On Demand

Program Information

Marketing strategy is important to every business professional, not just the marketing team. In this accelerated program, executives from across all industries learn to align marketing strategies for improved business decisions about their brands, services, products and customers. 

Gain an understanding of internal and external environments, product and services mix, and promotion and pricing strategies. You will learn the skills necessary to research and write an integrated marketing plan. Receive direct professor feedback to implement that plan and to effectively position your new or existing products in viable markets for success.


An important aspect of our programs is the ability to share your accomplishment with important stakeholders. Upon completing Strategic Marketing, you will earn a digital badge recognizing your new proficiency. Share and showcase your achievements by posting your digital badge on online resumes and social networks such as LinkedIn.

Key Takeaways / Curriculum:

  • Apply the skills necessary to strategically utilize marketing principles in any business setting
  • Evaluate consumer buying behavior, market dynamics and their respective value chains to identify opportunities
  • Analyze customers and prospects to identify their needs and profitable target markets
  • Hands-on project: complete an integrated strategic marketing plan. Receive professor feedback and project notes.

Who Should

This program is beneficial to all business professionals, including marketing managers, project and product managers, looking to develop or implement marketing or business strategy. This program is especially impactful for non-marketers who have been given increased responsibility for marketing or planning and for individuals seeking organizational visibility and career advancement.




Approximately 18 to 24 hours, over 5 weeks of continuous access.


Program Cost



On-demand, Online: USC on-demand, online programs allow participants the flexibility to build new performance capabilities on their own schedule. Designed for working professionals, this program blends USC’s heritage of academic excellence with the flexibility of self-paced learning. Your access to this learning journey begins from the moment you register. Consisting of approximately 18 to 24 hours of participation and work, this course can be completed over a five-week period. Learn and apply the essential skills necessary to develop your own integrated strategic marketing plan through online video sessions, readings and case studies, customized performance plans, interactive application activities, and a virtual live session with the faculty member.

Program Faculty

Diane Badame

Professor of Clinical Marketing

Diane Badame specializes in the fields of marketing management, customer satisfaction and new product development. She currently serves as the Academic and Program Director of the Master of Science in Marketing Program. Professor Badame received Marshall's Golden Apple Teaching Award in 2010 and 2018. Before joining Marshall, she held senior management positions with major consumer packaged goods and financial services companies. Professor Badame also consults with business organizations in the areas of marketing strategy, new product developments and customer satisfaction.

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