Executive Education
Faculty

Tianshu Sun’s research addresses how firms can use large-scale field experiments in conjunction with big data to improve business decisions. He conducted research in collaboration with leading private and public sector platforms. His current research focuses on understanding 1) how digital platforms can use IT-enabled and data-driven interventions to influence social sharing among individuals, and 2) how organizations can leverage mobile and Internet of Things to integrate individuals’ online and offline experience. Tianshu has worked closely with a variety of organizations including Facebook and Alibaba. Collaborating organizations have implemented many findings from these studies.

Tianshu Sun has given over 70 talks at top universities and international conferences and has research papers published in Management Science, Information Systems Research, and the Journal of Health Economics. Tianshu’s research has received 9 Best Paper Awards (ICIS, CIST, WITS, INFORMS). Adobe and Marketing Science Institute has also supported Tianshu’s research through grants.