In today’s fast-paced world, the ability to tell compelling stories is what sets exceptional presentations apart from mediocre ones. Stories have a remarkable impact on listeners—they grab attention, enhance understanding, and drive behavioral shifts. When integrated into our work environments, storytelling becomes a powerful tool for influencing others effectively. Business professionals widely recognize the significance of storytelling in presentations, meetings, and everyday conversations. However, many leaders struggle to craft truly engaging stories.
Embedded within this self-paced, three-hour workshop, you’ll learn the skills necessary to build a powerful collection of stories that you can leverage throughout your career, leaving a lasting impact on your audience and increasing your influence as a leader.
By the end of this digital workshop, participants will have the skills necessary to:
- Dive into the fundamentals of effective storytelling in a business or workplace context. Explore the PREP approach, a proven model for structuring stories that will engage your audience and reinforce key messages. Discover how stories and examples bring your presentations and conversations to life, making them more memorable and persuasive.
- Unleash the power of personal storytelling to shape your professional identity. Learn how to share stories about yourself as a leader, professional, and individual, and understand their profound impact on your audience. Craft authentic stories that establish credibility, build connections, and contribute to your personal brand.
- Take your storytelling skills to the next level by crafting narratives that inspire change and drive action. Learn techniques to create stories that motivate others to embrace new ideas, adopt different behaviors, and make meaningful shifts. Develop the ability to influence and lead through the art of storytelling.
For more, check out our Applied Leadership Workshops page.
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Who Should Attend
USC Marshall Executive Education Applied Leadership Workshops are designed to equip working professionals with the essential skills and abilities necessary to lead today’s organizations.
Formatted as self-paced, performance-based modules, these workshops focus exclusively on one specific leadership skill and provide participants with the knowledge and tools necessary to apply that skill within their own organization.