Storytelling to Increase your Influence as a Leader
Learn and apply the skills necessary to captivate your audience, inspire change, and establish a powerful professional brand through the art of storytelling.

Course Information

Start Date: On-Demand

Format: Online

Cost: $349

In today’s fast-paced world, the ability to tell compelling stories is what sets exceptional presentations apart from mediocre ones. Stories have a remarkable impact on listeners—they grab attention, enhance understanding, and drive behavioral shifts. When integrated into our work environments, storytelling becomes a powerful tool for influencing others effectively. Business professionals widely recognize the significance of storytelling in presentations, meetings, and everyday conversations. However, many leaders struggle to craft truly engaging stories.

Embedded within this self-paced, three-hour workshop, you’ll learn the skills necessary to build a powerful collection of stories that you can leverage throughout your career, leaving a lasting impact on your audience and increasing your influence as a leader.

Performance Objectives

By the end of this digital workshop, participants will have the skills necessary to:

  1. Dive into the fundamentals of effective storytelling in a business or workplace context. Explore the PREP approach, a proven model for structuring stories that will engage your audience and reinforce key messages. Discover how stories and examples bring your presentations and conversations to life, making them more memorable and persuasive.
  2. Unleash the power of personal storytelling to shape your professional identity. Learn how to share stories about yourself as a leader, professional, and individual, and understand their profound impact on your audience. Craft authentic stories that establish credibility, build connections, and contribute to your personal brand.
  3. Take your storytelling skills to the next level by crafting narratives that inspire change and drive action. Learn techniques to create stories that motivate others to embrace new ideas, adopt different behaviors, and make meaningful shifts. Develop the ability to influence and lead through the art of storytelling.


For more, check out our Applied Leadership Workshops page.

Who Should Attend

This workshop is designed for all business professionals and leaders who want to enhance their communication skills and increase their influence through the power of storytelling. Whether you’re a manager, executive, or aspiring leader, mastering the art of storytelling will give you a competitive advantage in your meetings, presentations, and one-on-ones. Current practicing professionals will benefit most from this program’s performance-focused design, granting participants a clear line of sight and step-by-step instructions for applying the learnings from this workshop directly into their day-to-day.

Digital Badge

Participants who successfully complete this workshop earn a USC Marshall digital credential recognizing their ability to apply the embedded skills in real world environments, and are able to showcase the credential in online resumes and LinkedIn profiles
3 hours, self-paced.
Every reasonable effort will be made to ensure this course runs as described on this webpage. Sales for on-demand programs are final once a course has been launched. Refunds can be obtained for 100% of the program fee prior to launching a course.

USC Marshall Executive Education Applied Leadership Workshops are designed to equip working professionals with the essential skills and abilities necessary to lead today’s organizations.

Formatted as self-paced, performance-based modules, these workshops focus exclusively on one specific leadership skill and provide participants with the knowledge and tools necessary to apply that skill within their own organization.

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Teaching Methods

Online, Self-paced: Designed for current, working professionals, this program blends USC’s heritage of academic excellence with the flexibility of online asynchronous learning. Workshops include foundational learning content and best practices via video modules, articles, & podcasts, and reinforce new skills and abilities via practice activities and direct applications.

Program Faculty

Pete Cardon

Professor of Clinical Business Communication

Pete Cardon teaches a variety of business communication courses. He researches team communication, role of technology in leadership communication, and intercultural business communication. Professor Cardon previously served as President of the Association of Business Communication. Pete previously taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. He is the author of Business Communication: Developing Leaders for a Networked World and co-author of Business and Professional Communication: Putting People First.