Developing Brand You: Crafting Your Professional Identity
Learn to equip yourself with the insights, strategies, and tools essential for building a distinctive and influential personal brand.

Course Information

Start Date: On-Demand

Format: Online

Cost: $349

In today’s hyperconnected world, your personal and professional brand is your most valuable asset. In other words, it’s essentially your reputation – it’s what people say about you when you’re not in the room. Good personal branding in a professional context includes your skills, your strengths, and your unique value proposition. A strong personal brand helps you stand out in a world inundated with information and choices. It conveys trust, credibility, and professionalism, making it easier for employers, clients, and colleagues to recognize your expertise. A well-crafted personal brand fosters confidence, both in yourself and in those around you. As a result, it enables you to pursue new opportunities, build meaningful relationships, and influence others positively.

Embedded within this self-paced, three-hour workshop, you’ll learn the skills necessary to build and communicate your personal brand, create personal narratives that strengthen your professional presentations, and apply alternative approaches to presentations that focus on you and your message. Embark on this transformative journey and equip yourself with the insights, strategies, and tools essential for building a distinctive and influential personal brand.

Performance Objectives

By the end of this digital workshop, participants will have the skills necessary to:

  1. Access and Strengthen Your Personal Brand. Through practical tools and activities, you’ll evaluate your current brand status, gain insights into your strengths and development opportunities, and select focus areas for improvement, such as discovering your uniqueness, reflecting authenticity, committing to continuous learning, and building authentic relationships.
  2. Apply Storytelling Best Practices to your Business Presentations. Through a step-by-step approach, you’ll incorporate practical storytelling best practices into an upcoming presentation in your professional environment, enabling you to seamlessly integrate narratives tailored to specific audiences, fostering authenticity, engagement, and connection.
  3. Craft and Apply Flexible, Adaptable Presentations. Learn and apply the skills necessary to create powerful and memorable presentations that go beyond PowerPoint, shifting the focus away from slides and dissemination of information, and placing it on you, the presenter, and your message.


For more, check out our Applied Leadership Workshops page.

Who Should Attend

This workshop is tailored for all business professionals and leaders seeking to enhance their communication skills and amplify their influence by leveraging their personal brand. Whether you’re a seasoned executive, a manager, or an aspiring leader, the personal branding and storytelling strategies from this workshop will provide you with a distinct edge in meetings, presentations, and one-on-one interactions. Current practicing professionals will benefit most from this program’s performance-focused design, granting participants a clear line of sight and step-by-step instructions for applying the learnings from this workshop directly into their day-to-day.

Digital Badge

Participants who successfully complete this workshop earn a USC Marshall digital credential recognizing their ability to apply the embedded skills in real world environments, and are able to showcase the credential in online resumes and LinkedIn profiles
3 hours, self-paced.
Every reasonable effort will be made to ensure this course runs as described on this webpage. Sales for on-demand programs are final once a course has been launched. Refunds can be obtained for 100% of the program fee prior to launching a course.

USC Marshall Executive Education Applied Leadership Workshops are designed to equip working professionals with the essential skills and abilities necessary to lead today’s organizations.

Formatted as self-paced, performance-based modules, these workshops focus exclusively on one specific leadership skill and provide participants with the knowledge and tools necessary to apply that skill within their own organization.

Teaching Methods

Online, Self-paced: Designed for current, working professionals, this program blends USC’s heritage of academic excellence with the flexibility of online asynchronous learning. Workshops include foundational learning content and best practices via video modules, articles, & podcasts, and reinforce new skills and abilities via practice activities and direct applications.

Program Faculty

Tim Blakesly

Assistant Dean and Director, Office of Executive Education

Tim Blakesly is the Assistant Dean of the Marshall School of Business Office of Executive Education at the University of Southern California (USC). He joined USC in 2018, bringing with him over thirty years of experience in professional services, specializing in leadership development. Before joining USC, Tim served as Principal and Managing Director at BTS, where he held oversight of the global leadership practice. Throughout his career, Tim has collaborated with top-level executives from Fortune 100 companies across industries as varied as: healthcare, biotech, automotive, medical devices, finance, luxury retail, insurance, and technology. He has been instrumental in conducting global leadership programs that have positively impacted thousands of leaders and managers worldwide.