Developing Brand You: Crafting Your Professional Identity
Learn to equip yourself with the insights, strategies, and tools essential for building a distinctive and influential personal brand.
Course Information
Developing Brand You: Crafting Your Professional Identity
Ready to advance your career or empower your organization? Request more information today and take the first step towards your future with confidence.
Personal branding is how you present yourself to the world, and it plays a crucial role in your professional success. Mastering the art of building a strong personal brand is essential for increasing your visibility and showcasing your accomplishments. By developing a compelling personal brand, you can effectively differentiate yourself, boost your career prospects, and establish a lasting professional reputation. A well-crafted personal brand fosters confidence, both in yourself and in those around you. As a result, it enables you to pursue new opportunities, build meaningful relationships, and influence others positively.
Taught by a USC Marshall faculty expert, this on-demand, three-hour course will equip you with essential skills to curate your personal brand to project to the world both offline and online.
Performance Objectives
By the end of this course, participants will have the skills necessary to:
- Access and Strengthen Your Personal Brand: Identify your strengths and growth areas and focus on showcasing your uniqueness.
- Apply Storytelling to Your Business Presentations: Incorporate storytelling best practices into your next professional presentation, creating narratives tailored to your audience that foster authenticity, engagement, and connection.
- Craft Flexible, Impactful Presentations: Master the skills to create memorable presentations that emphasize you and your message, moving beyond slides to deliver powerful, engaging content.
For more, check out our Applied Leadership Workshops page.
Who Should Attend
Digital Badge
Participants who successfully complete this workshop earn a USC Marshall digital credential recognizing their ability to apply the embedded skills in real world environments, and are able to showcase the credential in online resumes and LinkedIn profiles
TIME REQUIREMENTS
3 hours, self-paced.
COURSE DISCLAIMER
Every reasonable effort will be made to ensure this course runs as described on this webpage. Sales for on-demand programs are final once a course has been launched. Refunds can be obtained for 100% of the program fee prior to launching a course.
USC Marshall Executive Education Applied Leadership Workshops are designed to equip working professionals with the essential skills and abilities necessary to lead today’s organizations.
Formatted as self-paced, performance-based modules, these workshops focus exclusively on one specific leadership skill and provide participants with the knowledge and tools necessary to apply that skill within their own organization.
Teaching Methods
Online, Self-paced: Designed for current, working professionals, this program blends USC’s heritage of academic excellence with the flexibility of online asynchronous learning. Workshops include foundational learning content and best practices via video modules, articles, & podcasts, and reinforce new skills and abilities via practice activities and direct applications.
Program Faculty
