Tianshu Sun’s research conducted in collaboration with leading private and public sector platforms addresses how firms can use large-scale field experiments in conjunction with big data to improve business decisions. His current research focuses on understanding 1) how digital platforms can use IT-enabled and data-driven interventions to influence social sharing among individuals, and 2) how organizations can leverage mobile and Internet of Things to integrate individuals’ online and offline experience. Tianshu has worked closely with a variety of organizations including Facebook and Alibaba. Many findings from these studies have been implemented by collaborating organizations. Tianshu has given over 70 talks at top universities and international conferences, and has research papers published in Management Science, Information Systems Research, and Journal of Health Economics. Tianshu’s research has received 9 Best Paper Awards (ICIS,CIST,WITS,INFORMS), and has been supported by grants from Adobe and Marketing Science Institute.
|Articles & Research:|
Sun, T., Shi, L., Viswanathan, S., & Zheleva, E. (2019). Motivating effective mobile app adoptions: Evidence from a large-scale randomized field experiment. Information Systems Research, 30(2), 523-539.
Sun, T., Gao, G., & Jin, G. Z. (2019). Mobile messaging for offline group formation in prosocial activities: A large field experiment. Management Science, 65(6), 2717-2736.