Industry Dynamics & Disruption in Media and Entertainment
Learn to understand how the media & entertainment industry has changed over the past five years and examine potential future scenarios.

Course Information

Start Date: To Be Announced

Format: On Campus

Times: 9:00 am to 5:00 pm

Cost: $1,295

Group Discount: Groups of 4+ from the same organization will be $950/person

The media and entertainment industry is rapidly changing, with tech giants like Apple, Amazon, and Google becoming major players. Technology, especially artificial intelligence, and the industry strikes are reshaping decades-old business models attracting new and bigger players. Media mogul, Rupert Murdoch, recognized this shift and sold his entertainment assets to Disney. Trillion-dollar Technology companies are now investing heavily in sports, which is the only content that can consistently aggregate a large, live audience.

Traditional broadcast networks are struggling to compete for this content, while theatrical film and streaming are struggling. Big mergers and acquisitions are on the horizon. The Marshall School of Business, Office of Executive Education, in partnership with the Center for the Digital Future, is presenting a one-day program, “Industry Dynamics & Disruption in Media and Entertainment” .

Showcasing influential and renowned executives and innovators in film, television, music, sports, and technology, the symposium offers attendees exploration, in-depth analysis, proprietary data, and real business cases to understand how the media and entertainment industry has changed over the past five years. The latter part of the day will use cutting-edge modeling to examine a range of different business environment scenarios.


Program Schedule:

09:00 am – Dean’s Welcome
09:15 am – Overview of Trends and Developments in Entertainment and Media
10:45 am – Networking Break
11:00 am – Industry Leader Panel featuring Steve Mosko, Barry Meyer, Casey Wasserman, and Don Passman
01:00 pm – Lunch
01:45 pm – Personal and Organizational Leadership: Pathways to Success by Dr. Kumar Mehta
02:15 pm – Mergers, Acquisitions, and Other Corporate Development Deals
02:45 pm – Visualizing Industry Dynamics and Change

  • Triumph of tech platforms
  • Rebirth of Hollywood
  • Peaceful Coexistence: Deals & Partnerships
  • Doomsday Shakeout

Throughout the Industry Dynamics & Disruption in Media and Entertainment symposium, attendees and presenters will get a glimpse of what’s next in the industry in an ambiance that encourages open and authentic dialogue and networking.


For more, check out our Special Events page.

Who Should Attend

The symposium is designed for executives in mid-to-upper-level management in the media and entertainment industry.

Please contact us at if you are interested in attending and do not fit this profile.

Digital Badge

Upon completing this course, you will earn a digital badge recognizing your new proficiency. Share and showcase your achievements by posting your digital badge to online resumes and social networks such as LinkedIn.
1 day, totalling 8 hours
Additional Dates
To Be Announced
Every reasonable effort will be made to ensure this course runs as described on this web page. Please note that course dates and professors are subject to change. You will be notified by email in advance if there is a date or professor change. Additionally, this course also requires a minimum number of registrants to take place. You will be notified by email if the course does not meet this minimum.

Teaching Methods

Featured Speakers

Steve Mosko
CEO, Village Roadshow Entertainment

Former CEO, Sony Pictures Television
Barry Meyer
former CEO and Chairman, Warner Bros
Casey Wasserman
CEO and founder, Wasserman Media

CEO, 2028 LA Olympics Organizing Committee
Don Passman
Music Attorney at Gang, Tyre, Ramer, Brown & Passman.

His book, All you Need to Know about Music Business, is now in its 10th edition and is the standard text on music.
Dr. Kumar Mehta
Senior Research Fellow at the Center for the Digital Future, USC

Bestselling Author of The Exceptionals and The Innovation Biome.

Program Faculty

Jeffrey Cole

Director, Center for the Digital Future, USC Annenberg

Dr Jeffrey Cole is the director and a research professor for Center for the Digital Future at USC Annenberg School for Communication.

George T. Geis

Professor, UCLA Anderson School of Management

George T. Geis teaches at UCLA Anderson School of Management in mergers & acquisitions, financial modeling, entrepreneurship, and accounting.