Allen Weiss studies technology marketing, particularly how firms make decisions in technologically sophisticated markets. His research has published in the Journal of Marketing Research, Journal of Marketing, Management Science, Organization Science, and Journal of Financial Economics. Professor Weiss consults with high-technology and internet firms, including Intel Corporation, Texas Instruments, COMPAQ, and IBM.
|Articles & Research:|
Lisa Cavanaugh, Deborah MacInnis, Allen Weiss (2015) “Perceptual Dimensions Differentiate Emotions,” Cognition and Emotion.
Allen Weiss, Nicholas Lurie, Deborah MacInnis (2008) “Listening to Strangers: Whose Responses are Valuable, How Valuable Are They, and Why?” Journal of Marketing Research 45, 425-436.