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Executive Education
Faculty

Allen Weiss

Professor of Marketing

Allen Weiss studies technology marketing, particularly how firms make decisions in technologically sophisticated markets. His research has published in the Journal of Marketing Research, Journal of Marketing, Management Science, Organization Science, and Journal of Financial Economics. Professor Weiss consults with high-technology and internet firms, including Intel Corporation, Texas Instruments, COMPAQ, and IBM.

Current Courses:

Achieve greater clarity and balance for problem-solving, decision-making and improved business relationships, then discover—as many others already have—how mindfulness can become a superpower for you. In this program, you will learn to enhance your performance with improved emotional intelligence, motivation and social skills. Our faculty expert will guide you step-by-step in understanding and practicing the skills you need to thrive in an often confusing and challenging business world. You will learn greater control of your...

Programs for Organizations:

Custom Designed Curriculum in Mindfulness for Business

Articles & Research:

Lisa Cavanaugh, Deborah MacInnis, Allen Weiss (2015) “Perceptual Dimensions Differentiate Emotions,” Cognition and Emotion.

Allen Weiss, Nicholas Lurie, Deborah MacInnis (2008) “Listening to Strangers: Whose Responses are Valuable, How Valuable Are They, and Why?” Journal of Marketing Research 45, 425-436.

Articles & Research:

Lisa Cavanaugh, Deborah MacInnis, Allen Weiss (2015) “Perceptual Dimensions Differentiate Emotions,” Cognition and Emotion.

Articles & Research:

Allen Weiss, Nicholas Lurie, Deborah MacInnis (2008) “Listening to Strangers: Whose Responses are Valuable, How Valuable Are They, and Why?” Journal of Marketing Research 45, 425-436.


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