Executive Education

Rex Kovacevich

Professor of Clinical Marketing

Rex Kovacevich specializes in the direct marketing of retail and small business financial products. He is a recipient of the Golden Apple Award and the Faculty Award for Innovation in Teaching and created Marshall’s first online undergraduate core course. While in the corporate world, he progressed through different product management and sales management positions with a major California bank. He has also done consulting work for several small and large organizations in the financial services industry.

Programs for Organizations:

Direct Marketing and Customer-Centric Strategies – Custom Designed Curriculum for Programs for Organizations