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Diane Badame

Professor of Clinical Marketing

Diane Badame specializes in the fields of marketing management, customer satisfaction and new product development. She currently serves as the Academic and Program Director of the Master of Science in Marketing Program. Professor Badame received Marshall’s Golden Apple Teaching Award in 2010 and 2018. Before joining Marshall, she held senior management positions with major consumer packaged goods and financial services companies. Professor Badame also consults with business organizations in the areas of marketing strategy, new product developments and customer satisfaction.

Current Courses:

Food Industry Executive Program

Designed exclusively to prepare the food industry’s next generation of leaders, in partnership with the Western Association of Food Chains—provides the tools, insights, and experience specifically to prepare leaders to thrive in a rapidly evolving marketplace.

Course Details
Programs for Organizations:

Strategic Marketing online  – Executive Education Open Enrollment

Marketing in the Food Industry – Food Industry Executive Program (FIEP)

Marketing Strategy – Custom Designed Curriculum for Programs for Organizations

 

Articles & Research:

Diane Badame, John Quelch (2013) “Montreaux Chocolate USA: Are Americans Ready for Dark Chocolate?” Harvard Business School Publishing, 12 pages for case, 10-page Teaching Note and Excel Spreadsheets for Students and Instructors.

Kate Moore, Diane Badame (2007) “Saxonville Sausage Company Teaching Note,”  Harvard Business Review, pp. 1-15.
Articles & Research:

Diane Badame, John Quelch (2013) “Montreaux Chocolate USA: Are Americans Ready for Dark Chocolate?” Harvard Business School Publishing, 12 pages for case, 10-page Teaching Note and Excel Spreadsheets for Students and Instructors.

Articles & Research:

Kate Moore, Diane Badame (2007) “Saxonville Sausage Company Teaching Note,”  Harvard Business Review, pp. 1-15.

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