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Joseph Nunes

Joseph A. DeBell Endowed Professorship in Business Administration
President-Elect of the Marshall Faculty Council Professor of Marketing

Joseph Nunes is an expert on loyalty programs, status and luxury goods, pricing, and consumer and managerial decision-making. He has published numerous papers in top marketing journals including the Journal of Marketing Research, the Journal of Consumer Research, Marketing Science, the Journal of Marketing, and Harvard Business Review. He serves on the editorial boards of the Journal of Marketing Research, the Journal of Marketing, and the Journal of Consumer Psychology. In 2006, he received Marshall’s Dean’s Award for Excellence in Research. Professor Nunes has consulted for a variety of companies including Southwest Airlines, American Airlines, Kampgrounds of America, Nestlè, and Abbott Laboratories.

Before earning his Ph.D. in Marketing and Behavioral Decision Making from the Chicago Booth School of Business, he received his MBA from Chicago Booth and his BA from Northwestern University.

 

Programs for Organizations:

Marketing in Luxury Markets – Custom Designed Curriculum for Programs for Organizations

Articles & Research:

JC Nunes, A Ordanini, G Giambastiani (2021).  The concept of authenticity: What it means to consumers. Journal of Marketing 85 (4), 1-20

A Ordanini, JC Nunes (2016).  From fewer blockbusters by more superstars to more blockbusters by fewer superstars: How technological innovation has impacted convergence on the music chart. International Journal of Research in Marketing 33 (2), 297-313

AS Ivanic, JR Overbeck, JC Nunes (2011). Status, race, and money: The impact of racial hierarchy on willingness to pay. Psychological science 22 (12), 1557-1566.

YJ Han, JC Nunes, X Drèze (2010). Signaling status with luxury goods: The role of brand prominence. Journal of marketing 74 (4), 15-30.

X Drèze, JC Nunes (2009). Feeling superior: The impact of loyalty program structure on consumers’ perceptions of status.  Journal of consumer research 35 (6), 890-905.

Visit his Google Scholar page for a more complete list of his articles at:  https://scholar.google.com/citations?hl=en&user=SEPTQX0AAAAJ
Articles & Research:

JC Nunes, A Ordanini, G Giambastiani (2021).  The concept of authenticity: What it means to consumers. Journal of Marketing 85 (4), 1-20

Articles & Research:

A Ordanini, JC Nunes (2016).  From fewer blockbusters by more superstars to more blockbusters by fewer superstars: How technological innovation has impacted convergence on the music chart. International Journal of Research in Marketing 33 (2), 297-313

Articles & Research:

AS Ivanic, JR Overbeck, JC Nunes (2011). Status, race, and money: The impact of racial hierarchy on willingness to pay. Psychological science 22 (12), 1557-1566.

Articles & Research:

YJ Han, JC Nunes, X Drèze (2010). Signaling status with luxury goods: The role of brand prominence. Journal of marketing 74 (4), 15-30.

Articles & Research:

X Drèze, JC Nunes (2009). Feeling superior: The impact of loyalty program structure on consumers’ perceptions of status.  Journal of consumer research 35 (6), 890-905.

Articles & Research:

Visit his Google Scholar page for a more complete list of his articles at:  https://scholar.google.com/citations?hl=en&user=SEPTQX0AAAAJ

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