Executive Education
Faculty

Arianna Uhalde is a consumer psychologist specializing in consumer-brand relationships and consumer wellbeing. She teaches several courses at USC Marshall, including Marketing Communication & Promotion Strategy, Consumer Behavior, Happiness & Wellbeing in the Marketplace and Sports Marketing Innovation. Since 2019, Arianna has collaborated with USC Athletics to develop projects and programming focused on well-being, culture and performance. She has also advised diverse organizations on market research strategies and consumer insights, including Los Angeles Football Club (LAFC), The Honest Company and MORE Labs.