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Shantanu Dutta

Dave and Jeanne Tappan Chair in Marketing and Professor of Marketing

Shantanu Dutta is an expert on strategic marketing, especially in high technology markets. He also studies how firms use distribution, partnerships, and value pricing to build competitive advantage. His research has been published in leading marketing, economics, and management journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Quarterly Journal of Economics, Journal of Law and Economics, Journal of Law, Economics and Organization, Management Science, and Strategic Management Journal. He serves on the editorial board of the Journal of Marketing Research and Marketing Science.

LinkedIn: https://www.linkedin.com/in/shantanu-dutta-1a527a4/
Programs for Organizations:

Finance & Accounting – Custom Designed Curriculum for Programs for Organizations

Articles & Research:

Nezami, M., Tuli, K. R., & Dutta, S. (2022). Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective. Journal of the Academy of Marketing Science, 1-25.

Dutta, S., Narasimhan, O., & Rajiv, S. (1999). Success in high-technology markets: Is marketing capability critical? Marketing science, 18(4), 547-568.

John, G., Weiss, A. M., & Dutta, S. (1999). Marketing in technology-intensive markets: Toward a conceptual framework. Journal of Marketing, 63(4_suppl1), 78-91.
Articles & Research:

Nezami, M., Tuli, K. R., & Dutta, S. (2022). Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective. Journal of the Academy of Marketing Science, 1-25.

Articles & Research:

Dutta, S., Narasimhan, O., & Rajiv, S. (1999). Success in high-technology markets: Is marketing capability critical? Marketing science, 18(4), 547-568.

Articles & Research:

John, G., Weiss, A. M., & Dutta, S. (1999). Marketing in technology-intensive markets: Toward a conceptual framework. Journal of Marketing, 63(4_suppl1), 78-91.

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