Course Information
Group Discount: Groups of 4+ from the same organization will be $950/person
Industry Dynamics & Disruption in Media and Entertainment
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The media and entertainment industry is rapidly changing, with tech giants like Apple, Amazon, and Google becoming major players. Technology, especially artificial intelligence, and the industry strikes are reshaping decades-old business models attracting new and bigger players. Media mogul, Rupert Murdoch, recognized this shift and sold his entertainment assets to Disney. Trillion-dollar Technology companies are now investing heavily in sports, which is the only content that can consistently aggregate a large, live audience.
Traditional broadcast networks are struggling to compete for this content, while theatrical film and streaming are struggling. Big mergers and acquisitions are on the horizon. The Marshall School of Business, Office of Executive Education, in partnership with the Center for the Digital Future, is presenting a one-day program, “Industry Dynamics & Disruption in Media and Entertainment” .
Showcasing influential and renowned executives and innovators in film, television, music, sports, and technology, the symposium offers attendees exploration, in-depth analysis, proprietary data, and real business cases to understand how the media and entertainment industry has changed over the past five years. The latter part of the day will use cutting-edge modeling to examine a range of different business environment scenarios.
Program Schedule:
09:00 am – Dean’s Welcome
09:15 am – Overview of Trends and Developments in Entertainment and Media
10:45 am – Networking Break
11:00 am – Industry Leader Panel featuring Steve Mosko, Barry Meyer, Casey Wasserman, and Don Passman
01:00 pm – Lunch
01:45 pm – Personal and Organizational Leadership: Pathways to Success by Dr. Kumar Mehta
02:15 pm – Mergers, Acquisitions, and Other Corporate Development Deals
02:45 pm – Visualizing Industry Dynamics and Change
- Triumph of tech platforms
- Rebirth of Hollywood
- Peaceful Coexistence: Deals & Partnerships
- Doomsday Shakeout
Throughout the Industry Dynamics & Disruption in Media and Entertainment symposium, attendees and presenters will get a glimpse of what’s next in the industry in an ambiance that encourages open and authentic dialogue and networking.
For more, check out our Special Events page.
Who Should Attend
The symposium is designed for executives in mid-to-upper-level management in the media and entertainment industry.
Please contact us at execeducation@marshall.usc.edu if you are interested in attending and do not fit this profile.
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TIME REQUIREMENTS
Additional Dates
COURSE DISCLAIMER
Teaching Methods
Featured Speakers
CEO, Village Roadshow Entertainment
Former CEO, Sony Pictures Television
former CEO and Chairman, Warner Bros
CEO and founder, Wasserman Media
CEO, 2028 LA Olympics Organizing Committee
Music Attorney at Gang, Tyre, Ramer, Brown & Passman.
His book, All you Need to Know about Music Business, is now in its 10th edition and is the standard text on music.
Senior Research Fellow at the Center for the Digital Future, USC
Bestselling Author of The Exceptionals and The Innovation Biome.