Storytelling to Increase your Influence as a Leader
Learn and apply the skills necessary to captivate your audience, inspire change, and establish a powerful professional brand through the art of storytelling.

Course Information

Start Date: On-Demand

Format: Online

Cost: $349

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Learn the art of storytelling to gain support, promote your ideas, and inspire others. In this self-paced online course, you’ll learn how to craft compelling stories, develop a story brief, and refine your narrative through prototyping and feedback.

Taught by a USC Marshall faculty expert, this on-demand, three-hour course will equip you with essential skills to create a powerful collection of stories that resonate with your audience and enhance your influence as a leader. Whether you aim to leave a lasting impact or advance your career, this course will provide you with the storytelling tools you need for narrative creation, story prototyping, and audience engagement.

Performance Objectives

By the end of this course, participants will have the skills necessary to:

  1. Develop and refine your story with a proven framework the PREP approach.
  2. Understand your audience, their needs, and how to align your big idea with their expectations.
  3. Create a story prototype to shape, share, and enhance your narrative.
  4. Boost your ability to engage and inspire with improved tone and style.
  5. Craft a compelling story that brings your vision to life and motivates others to take action.

 

For more, check out our Online Micro Courses page.

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Who Should Attend

This online micro course is tailored for business professionals and leaders at all levels who want to elevate their communication skills and boost their influence through storytelling. Whether you’re a manager, executive, or aspiring leader, mastering storytelling will give you a competitive edge in meetings, presentations, and one-on-ones. With a performance-focused design, this course provides clear, step-by-step instructions, enabling you to apply what you learn directly to your daily professional interactions for immediate impact.

Digital Badge

Participants who successfully complete this workshop earn a USC Marshall digital credential recognizing their ability to apply the embedded skills in real world environments, and are able to showcase the credential in online resumes and LinkedIn profiles
TIME REQUIREMENTS
3 hours, self-paced.
COURSE DISCLAIMER
Every reasonable effort will be made to ensure this course runs as described on this webpage. Sales for on-demand programs are final once a course has been launched. Refunds can be obtained for 100% of the program fee prior to launching a course.
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USC Marshall Executive Education Applied Leadership Workshops are designed to equip working professionals with the essential skills and abilities necessary to lead today’s organizations.

Formatted as self-paced, performance-based modules, these workshops focus exclusively on one specific leadership skill and provide participants with the knowledge and tools necessary to apply that skill within their own organization.

Teaching Methods

Online, Self-paced: Designed for current, working professionals, this program blends USC’s heritage of academic excellence with the flexibility of online asynchronous learning. Workshops include foundational learning content and best practices via video modules, articles, & podcasts, and reinforce new skills and abilities via practice activities and direct applications.

Program Faculty

Pete Cardon

Professor of Clinical Business Communication

Pete Cardon teaches a variety of business communication courses. He researches team communication, role of technology in leadership communication, and intercultural business communication. Professor Cardon previously served as President of the Association of Business Communication. Pete previously taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. He is the author of Business Communication: Developing Leaders for a Networked World and co-author of Business and Professional Communication: Putting People First.

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